Launching Shortly IgniteHQ
IgniteHQ is a company started by Josh Bruni and Myself that currently does business as Latitude Interactive. We have a few clients where we offer social media services - from private online communities, to social media campaigns on the web (we even manage clients brands on other social sites like MySpace or Facebook for clients). We are re-branding the company as IgniteHQ mainly becauase L A T I T U D E I N T E R A C T I V E is waaayyyy to long and people were struggling with the spelling ( I hated telling people to email me at chad at latitude interactive - that’s like 9 syllables).
The new logo above is an attempt to demonstrate our forward thinking, and creative offering. The word ingite itself gives a feeling of fl ames. We went with a green color as a sign of “growth and nature” to avoid the usual orange and yellowish colors of fire (which give out a negative feeling). The green has softened the concept and is more organic, which is similar to our message of grass roots marketing, word of mouth marketing, social media marketing, and natural traffic flow from good content.
Some feedback we’vre received is that it looks like a logo for an “Energy Drink” company or a skateboarding company. My answer is…so. Our services are not traditional marketing and are better understood by a younger demographic (which marketers are always trying to reach), so I think it fits. But what you do think?
Leave a comment and let me know.
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Comments
Rick - thanks for the comment, I agree that a tag line would go a long way. We’ll get one on there and I’ll update this post when it happens. Thanks!
Chad:
That’s a sweet logo. I like the green approach too. Is there a website for the company?
If you are doing social marketing with this brand, I like how it conveys how social marketing, when done right, can be viral…in other words ignite would make your brand spread like wildfire.
Well done. Its interesting how logos can mean so much. We are in a completely different industry that you and Ignite and and as I look at our logo, its fun to see what people feel just by looking at it.
I like the logo quite a bit. It is stylish, and does portray a young company or a company that focuses on a younger demographic or style.
I do think it wise to add a tagline or slogan to be displayed under the logo to indicate what it is you do though, since the name could lead anywhere.
Nicely done!